From cold pipeline to 520+ qualified meetings in 4 months
A project management platform for mid-market teams needed to break into the DACH region. They had the product. They had no pipeline.
The Challenge
The company had been selling exclusively through inbound and word of mouth in the US. European expansion was a board priority, but the team had zero DACH contacts, no localized messaging, and a cost per demo north of €280 from their existing Google Ads setup.
What We Did
We rebuilt their ICP for the German market, launched targeted LinkedIn outreach sequences in German and English, and restructured their paid campaigns with tighter keyword targeting and localized landing pages. We cut the waste and focused spend on high-intent searches only.