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B2B SaaS

From cold pipeline to 520+ qualified meetings in 4 months

A project management platform for mid-market teams needed to break into the DACH region. They had the product. They had no pipeline.

The Challenge

The company had been selling exclusively through inbound and word of mouth in the US. European expansion was a board priority, but the team had zero DACH contacts, no localized messaging, and a cost per demo north of €280 from their existing Google Ads setup.

What We Did

We rebuilt their ICP for the German market, launched targeted LinkedIn outreach sequences in German and English, and restructured their paid campaigns with tighter keyword targeting and localized landing pages. We cut the waste and focused spend on high-intent searches only.

523
Qualified meetings booked
€46
Average cost per meeting
83%
Increase in conversion rate
LinkedIn Outreach Paid Advertising GTM Strategy
Fintech

275% organic traffic growth and €680K monthly pipeline from SEO

A compliance automation platform was burning through paid budgets with diminishing returns. They needed a channel that compounds instead of drains.

The Challenge

100% of their leads came from paid channels. Cost per lead had climbed to €285 and kept rising. The sales team was closing at 22%, but the volume was not enough to hit targets. They needed organic to carry real weight.

What We Did

Full technical SEO audit and cleanup. Built 25 pillar pages around high-intent compliance keywords. Launched a backlink campaign that grew domain rating by 53% in 6 months. Shifted their acquisition mix from 100% paid to a healthy 50/50 split.

275%
Organic traffic growth
€38
Cost per lead (down from €285)
31%
Demo-to-close rate (up from 22%)
SEO Brand Positioning Website Build
Analytics

European market entry: 12 countries, first enterprise deal in 90 days

A tipping and analytics platform for the hospitality industry had strong product-market fit at home. They wanted Europe but had no playbook for it.

The Challenge

The product worked. Customers loved it. But expansion attempts had stalled twice before. The team tried conferences, cold emails, and a part-time sales hire in Germany. Nothing stuck. They needed a structured go-to-market, not random acts of outreach.

What We Did

We started with market mapping across 12 European countries to identify where the product fit best. Built localized landing pages for the top 4 markets. Ran LinkedIn outreach targeting hospitality chains and hotel groups. Set up Google Ads for high-intent searches in German, French, and English. The first enterprise contract closed within 90 days.

12
Markets mapped and prioritized
90
Days to first enterprise deal
5x
Pipeline growth in 6 months
GTM Strategy LinkedIn Outreach Paid Advertising Website Build

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